Last year I was lucky to work with Jo Malone London, which culminated in me hosting some in-store workshops for them, where customers made paper Poppies. These events were to celebrate the launch of their new scent Poppy & Barley, which I can honestly say is beautiful! I led events at some of their key stores in Selfridges London, Manchester and Birmingham over several weekends.
Select customers were notified in advance of the sessions by mail and given the chance to book on the class of their choice. Customers in- store who were passing by were also able to join in where there were spaces available. All of the sessions were complimentary. I did lots of preparation of materials beforehand to make the flowers easy and interesting for people to make. I also made a display of poppy flowers so people could see the finished result and to make everything pretty.
Customers were introduced to the Poppy & Barley scent by Jo Malone staff before each session and talked through the notes of the fragrance, what other scents compliment it etc and then they went in to the crafting.
It was lovely to meet so many lovely people in-store, both staff and customers and an absolute pleasure to work with Jo Malone. If you would like me to host an in-store workshop for you, please do get in touch.