In-store Workshops with Jo Malone London

Last year I was lucky to work with Jo Malone London, which culminated in me hosting some in-store workshops for them, where customers made paper Poppies. These events were to celebrate the launch of their new scent Poppy & Barley, which I can honestly say is beautiful! I led events at some of their key stores in Selfridges London, Manchester and Birmingham over several weekends.

paper flower gift topper

in-store-workshops-uk

Select customers were notified in advance of the sessions by mail and given the chance to book on the class of their choice. Customers in- store who were passing by were also able to join in where there were spaces available. All of the sessions were complimentary. I did lots of preparation of materials beforehand to make the flowers easy and interesting for people to make. I also made a display of poppy flowers so people could see the finished result and to make everything pretty.

jo Malone paper flower workshop uk

Customers were introduced to the Poppy & Barley scent by Jo Malone staff before each session and talked through the notes of the fragrance, what other scents compliment it etc and then they went in to the crafting.

paper flower workshop uk

in store workshop uk

 

susan beech

It was lovely to meet so many lovely people in-store, both staff and customers and an absolute pleasure to work with Jo Malone. If you would like me to host an in-store workshop for you, please do get in touch.

Why I’m Teaching an Online Paper Flower Workshop

In case you missed the news in my newsletter and social media, I launched my first online paper flower workshop last month! Since last year I’ve been looking at ways to make my London paper flower workshops more accessible to people wherever they live in the world and an online class seemed the best way to start. My first class is on the much- loved Peony flower. I thought I would give a little background as to why I’ve started to teach online.

online paper flower workshop peony flower

 

 

– It’s much requested.

I get asked by people frequently for online classes, especially if they live outside the U.K. Tutorials can be great, but seeing a flower being made and talked through in depth can really help you to learn more easily and absorb what’s happening. There are often many steps to making a paper flower and there’s nothing more frustrating than an important photo or instruction not being included or explained in a tutorial, leaving you wondering what it is you need to do next.

– I can teach more than a regular workshop.

My regular in- person London classes tend to be around 2- 2 1/2 hours which usually allows for one flower to be made in that time. It would be lovely to be able to teach longer, advanced classes, but it’s not usually possible. By teaching online paper flower workshops I can include extras that time doesn’t usually allow- how to make a bud, how to make the centre carpels and how to make a detailed leaf. All these things would take additional hours to teach in a usual class that I aren’t able to stretch to, but these have been included in my online Peony class. There’s no limitations at all as to what I can teach and how much content and value I can pass on to students by teaching online.

– I feel experienced enough.

I’ve been teaching workshops now for over 2 1/2 years and feel confident that I know what people struggle with when they’re making and how I can help them. I’ve watched students making flowers again and again, answered their questions, listened to their concerns and assisted them with making their flowers. This has all helped me to put together the best class possible.

– Teaching workshops in- person is time consuming.

Teaching paper flower workshops in person is time consuming! Designing the flower, getting a great photo, booking a venue, selling the tickets, writing the class material, customer service, purchasing the materials, preparing the materials, and then finally travelling to the venue and teaching the class, then travelling back afterwards. So much time! Once the online class is completed, it’s there for everyone to enjoy straight away, there’s no waiting for the workshop date. I do intend to carry on with my London workshops, but teaching online might give me more freedom as to which workshops I choose to teach in the future.

I need time to develop my work.

I’ve also been finding it hard to find the hours to push my work forward, make things just for me and to improve. Teaching online will hopefully give me income and time to make better work. I have so many ideas in my head at the moment that I just don’t have time to get to. I’m hoping teaching online will help to ease the pressure and allow me to be at my desk making flowers more and at the same time developing new ideas for classes.

Thank you so much to everyone who has enrolled in the class already and offered support for this over the last couple of months. You can view details of the class over on Teachable here.

2017 Mid Year Review

It’s coming up to the middle of the year now and I thought it would be a good opportunity to post a little update of some of the corporate paper flower campaigns I’ve been lucky enough to have worked on so far this year.

Tatty Devine

In January I worked with Tatty Devine, making paper flowers inspired by pieces in their new SS17 collection. It was a really fun project, I really enjoyed working with such a colourful, fun brand. I loved their jewellery pieces with their Wisteria necklace and Kimono Bloom brooch being two of my favourites. They also posted an interview with me on their blog and we did a joint giveaway together at the time on our Instagram pages.

paper flower social media campaign

 

paper flower social media campaign Tatty Devine

 

 

Liberty London

I was commissioned by Liberty London in February to make 100 paper corsage flowers for their pop- up in Tokyo. The flowers were given away with a purchase in store. I made flowers based around an English Marigold, changing the colours for yellow, pink and a classic Liberty purple. I was thrilled to work with them as Liberty is a firm favourite to visit when I’m in London.

Paper Flowers for Liberty London

 

kikki.K

Throughout March I worked with with the stationery brand kikki.K. Firstly I worked with them on their Mother’s Day campaign, making paper anemone flowers in the colours of their new collection. These went in to their media press packs and I also spent a weekend at their Guildford store, making flowers for customers to receive as a gift with purchase.

paper anemone flowers uk

I was also lucky to work with them again in May, making a paper flower wall for their Chelsea Flower Show celebrations in Covent Garden Piazza. I made a peony flower wall backdrop for people to take selfies in front of, with kikki.K choosing to work in shades of pink and white. I also made ten large oversized flowers as props for people to hold as they posed, along with a small display of flowers in their store window.

paper peonies uk

 

paper flower wall Kikki-k uk

Uterque

I then worked on a selection of forty flowers for a A/W 17 preview dinner for the fashion brand Uterque. I made a mix of paper Peonies, Ranunculus and Cosmos for this, and they were used to dress the table settings at the dinner. The beautiful tulips in the centre were by the amazing florist Flora Starkey.

Uterque paper flowers

paper flower table setting

 

It’s been such a busy six months, a big thank you to everyone who has worked with me and my flowers!

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Paper Christmas Decorations

Happy New Year and I hope you had a great festive period. I thought I would start the new year by sharing some photos of the paper Christmas decorations I made over the last few months.

Paper Fuchsia Christmas Tree Decorations

Paper Fuchsia Flower Decorations by A Petal Unfolds

Paper Fuchsia Flower

Christmas Cactus

Paper Christmas Cactus by A Petal Unfolds

Paper Strawberry Decorations & Mistletoe

I got the idea for making strawberries from seeing a festive photograph on the Instagram feed of florists Swallows and Damsons.They featured some beautiful light pink and white strawberries that seemed perfect to make for Christmas.

 

Paper Christmas Decorations

Paper Strawberry Christmas Decorations

Paper Mistletoe Christmas Decoration

This year, I’m going to change the way I sell flowers online, moving away from making flowers to order and instead spending time making flowers over a month or so and then selling them in limited numbers in one go. I feel this will give me more time to experiment and more freedom to focus on new pieces and projects.

I’ve also updated this site with a new email newsletter sign up form in the footer of each page, so you can keep up to date with new workshop dates and events. I’m also sharing a paper flower making tip in each newsletter so if you would like to sign up, the form is at the bottom of each of my web pages.

Hope you have an amazing 2017!

Paper Hydrangeas for London Design Festival with Quill London

As part of London Design Festival 2016 I installed paper Hydrangeas in the window of stationers Quill London, which were on show from the 17th- 25th September. In total I made 1700 tiny hydrangea flowers in just over two weeks. Visitors to the installation could also learn to make a flower themselves and add it to the display.

London Design Festival Paper Hydrangea for Quill London

 

paper hydrangea flowers by A Petal Unfolds

paper hydrangea London Design Festival

Quill London window display hydrangea

A huge thank you to Quill for inviting me to be part of their London Design Festival event.

John Lewis Rooftop Etsy Takeover

Over the August bank holiday I took part in the John Lewis Rooftop Etsy Takeover on Oxford Street. In total there were 20 Etsy sellers displaying and selling their handmade items under beautiful open skies. I chose to showcase some of my oversized peonies as well as my lifelike ranunculus, peonies and anemones.

A Petal Unfolds Etsy Rooftop Market Paper Peonies

paper flower craft market display

John Lewis Rooftop Etsy Takeover

 

John Lewis etsy rooftop marketplace

It was great to meet and spend time with the other sellers who were: Nikki Strange, Maria Allen Boutique, Pasinga, ToriLoDesigns, Sincerely Louise, The Make Arcade, Wild Fawn Jewelery, The Fox In The Attic, Fox and Lilly, iamacrylic, Studio Emma Mcdowall, SandyLeafFarm, Cookie Art London, Inky and the Beast, Ms Spanner, Lucie Ellen, Noraklotz and Helen Beard Ceramics.

A big thank you to Etsy for asking me to be a part of it all. You can also read a little more about the event here.

Oversized Paper Flowers, Martha Stewart & Blogtacular

I can’t believe how much time has flown since my last post on here. Updating this blog more regularly is definitely something I want to spend more time on. There has been a lot happening with A Petal Unfolds over the last few months as well as my Etsy shop being busy. I thought I would post a little round up today of some of the completed projects I’ve been working on with my paper flowers and some of the new work I’ve been making.

Oversized Paper Flowers

I’ve been approached by numerous clients this year asking about oversized paper flowers as they were perfect for the events and displays they were putting together. I felt that I needed to start spending more time on producing flowers at a larger scale and rethinking techniques and constructions. I’ve made this a personal project for when I have a little free time which isn’t as often as I would like but I’m determined to build up a portfolio of these. I started by making an oversized version of my popular paper Peony flower and the flowerhead is about 35cm in diameter.

oversized paper flowers A Petal Unfolds

Later I added an open Ranunculus to join the Peony and I’m looking forward to adding more.

oversized paper peony A Petal UnfoldsMartha Stewart

I was so thrilled to be contacted by an editor at Martha Stewart Living earlier this year and seeing their email come through was a real shock. They wanted to post a feature on me and my work on their site along with a DIY paper flower garland tutorial from me. This has now gone live and you can see the feature here.

paper flower garland tutorial

A big thank you to Alexandra Churchill at Martha Stewart for getting in touch with me and bringing everything together so well.

Blogtacular

A couple of weeks ago I made paper flowers with guests at the Blogtacular Paper Maker’s Party at West Elm in London. I chose these simple paper primrose flowers as the project for the evening and they were very popular, there was barely a seat free at my table for the entire evening. I’m going to write a full post about this, as I attended the blogging conference the day after as well so this post will be coming up soon.

paper primrose flowers

Mother’s Day with Cath Kidston

paper hydrangeas by a petal unfolds

Following on from the Press Day last year where I made paper hydrangeas, Cath Kidston got in touch to ask if I would work with them again to bring paper flowers to their Mother’s Day campaign. With the hydrangea being their new floral print for Spring/Summer, they asked if I would demonstrate making the flowers with customers in their flagship store over Mother’s Day weekend. I had been thinking about going back to the hydrangea again in my personal work, so I was really happy to be going back to it with Cath Kidston.

I also made hydrangea centrepieces for the crafting table along with 120 singular flowers to give out to customers over the weekend.

A Petal Unfolds

 

When it came to the Mother’s Day weekend, I was very lucky to be given a space in the window of their Piccadilly store, in full view of a busy tourist spot, with the Royal Academy directly opposite and Fortnum and Mason’s just next door.

paper hydrangea florets

 

Cath Kidston window A Petal Unfolds
Photo: @CathKidston

I hadn’t had my work in direct view of the public like this before and it was great to see peoples reactions. Some people stopped to make a flower, others wanted to watch me make one so they could see how they were made. Children wanted to make them while Mum spent time shopping and then gave the flower to their Mum for Mother’s Day which was so sweet! Others simply wanted to take a flower away with them.

Cath Kidston mothers day event

 

It was great to be in store and do something new so a big thank you to Cath Kidston for asking me to work with them again.

 

 

 

Paper Rose Window Display for Floris

a petal unfolds paper roses I’ve had the pleasure of making paper Rose flowers over the last few weeks. These were for the window of luxury perfume brand Floris at their beautiful Jermyn Street store in London.

paper rose window display

floris paper rose window display

The Roses were to be used for the window launch of their new limited edition Eau de Parfum ‘A Rose For …..’. Only 100 bottles of the scent have been produced. Each bottle has the handwritten name of the recipient on the label. The scent is inspired by the rose fields of Morocco.

floris perfume paper rose window display

I made 20 regular sized paper rose flowers along with four oversized roses in deep shades of reds and pinks with a small highlight of cream and white- perfect colours that I usually love to work with. The oversized roses were each about 25cm in diameter.

A Petal Unfolds paper roses

paper roses by A Petal Unfolds

floris window paper roses

oversized paper rose by a petal unfolds

The window was designed and installed by One Big Company so a big thank you to them as well as Floris for asking me to take part in such a gorgeous project.

 

 

A New Year With Paper Cosmos & Cherry Blossom Flowers

With the New Year well and truly here and already being well in to January, I thought I would update you on what has been happening this month. With time to reflect over the holidays, I started writing a list of things that I wanted to concentrate on in 2016- flowers that I want to make, the direction of my work, things within my business that I felt needed I needed to spend more time on. The list quickly felt overwhelming so I decided to focus on one task at a time, with the first thing being refreshing my Etsy shop. There is still a lot more I want to do with it, but I’m pleased to have added some Cosmos and Daisy flowers on there to give people more choice.

paper cosmos flowers

It was a real boost to my early January to have also been included in Design*Sponges’ round up of Paper Flower Makers to Follow on Instagram. It is always a real honour to be featured on Design*Sponge and I couldn’t be more grateful for the support that Grace Bonney continues to give to the art of paper flower making. Thank you so much Grace!

As well as making flowers to photograph for my Etsy shop, I have started to work with the cherry blossom flower for upcoming Spring workshops with the lovely Quill London. I’m so excited to try different varieties of the flower, before making a flower that I will take to the workshops.

paper cherry blossoms by A Petal Unfolds

New heavyweight papers from the AW/16 collection of Cartotecnica Rossi have arrived in my studio and I will be working with these papers more over the next month, with a full blog post on this to come.

paper cosmos flower by a petal unfolds uk

I’ve started using the wintry coloured papers for foliage and I’m enjoying experimenting with the heavier weight and darker colours. I started with some feathery green foliage and then used the lovely grey shades for some Dusty Miller.

paper dusty miller leaves a petal unfolds