Following on from the Press Day last year where I made paper hydrangeas, Cath Kidston got in touch to ask if I would work with them again to bring paper flowers to their Mother’s Day campaign. With the hydrangea being their new floral print for Spring/Summer, they asked if I would demonstrate making the flowers with customers in their flagship store over Mother’s Day weekend. I had been thinking about going back to the hydrangea again in my personal work, so I was really happy to be going back to it with Cath Kidston.
I also made hydrangea centrepieces for the crafting table along with 120 singular flowers to give out to customers over the weekend.
When it came to the Mother’s Day weekend, I was very lucky to be given a space in the window of their Piccadilly store, in full view of a busy tourist spot, with the Royal Academy directly opposite and Fortnum and Mason’s just next door. At first it was a little unnerving- I’m not used to being the centre of attention to passers-by and seeing people stopping to watch me and sometimes taking photos felt uncomfortable. But it wasn’t long before I got used to it and started to feel more at ease.
I hadn’t had my work in direct view of the public like this before and it was great to see peoples reactions. Some people stopped to make a flower, others wanted to watch me make one so they could see how they were made. Children wanted to make them while Mum spent time shopping and then gave the flower to their Mum for Mother’s Day which was so sweet! Others simply wanted to take a flower away with them.
It was great to be in store and do something new so a big thank you to Cath Kidston for asking me to work with them again.