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In-store Workshops with Jo Malone London

Last year I was lucky to work with Jo Malone London, which culminated in me hosting some in-store workshops for them, where customers made paper Poppies. These events were to celebrate the launch of their new scent Poppy & Barley, which I can honestly say is beautiful! I led events at some of their key stores in Selfridges London, Manchester and Birmingham over several weekends.

paper flower gift topper


Select customers were notified in advance of the sessions by mail and given the chance to book on the class of their choice. Customers in- store who were passing by were also able to join in where there were spaces available. All of the sessions were complimentary. I did lots of preparation of materials beforehand to make the flowers easy and interesting for people to make. I also made a display of poppy flowers so people could see the finished result and to make everything pretty.

jo Malone paper flower workshop uk

Customers were introduced to the Poppy & Barley scent by Jo Malone staff before each session and talked through the notes of the fragrance, what other scents compliment it etc and then they went in to the crafting.

paper flower workshop uk

in store workshop uk


susan beech

It was lovely to meet so many lovely people in-store, both staff and customers and an absolute pleasure to work with Jo Malone. If you would like me to host an in-store workshop for you, please do get in touch.

Cath Kidston SS16 Press Day

Last week I was invited by Cath Kidston to make paper hydrangeas at their Spring/ Summer 2016 press day. A theme of their new collection is the hydrangea flower and the venue in London was beautifully decorated with real hydrangea blooms. I was asked to be at the event to demonstrate making paper hydrangeas myself and there were also a few places at the table for guests to stop and make a flower themselves with me if they wanted to.

Cath Kidston SS16 Press Day I tried to prepare all the materials in advance, so that making a flower would be as simple as possible for people. I pre- made the flower centres and cut the flower petals and leaves out for people to choose the colours they wanted to use.

Paper Flower Making at Cath Kidston SS16

Paper Hydrangeas for Cath Kidston Press Day by A Petal Unfolds


I really enjoyed meeting everyone and seeing their smiles when they were pleased with the flower they had made. Most people chose to make a small single flower from a bloom and this gave them a great taster of making paper flowers.

Cath Kidston SS16 Press Day Paper Flower Making UK

Cath Kidston Paper Flower Making SS16 Press Day UK

Paper Flower Making at Cath Kidston Press Day SS16


Thank you so much to Cath Kidston for inviting me along, the show and the new collection were so beautiful and I was thrilled to be a part of it.

If you would like me to craft flowers at your event, either to give to guests or to make flowers with them, please do get in touch.